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Adil Aijaz
Adil Aijaz

106 Followers

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Jun 2, 2021

Want a killer product? Become more opinionated

I laugh at this tweet every time I remember it: This is such a common frustration with MS Word. It is so common that I wonder whether I am too dumb to imagine the reason Word has not changed this behavior. Beyond the laughs, there is a product lesson in…

5 min read

Want a killer product? Become more opinionated
Want a killer product? Become more opinionated

5 min read


Mar 24, 2021

6 Questions To Ask Before Adopting Usage-Based Pricing

Usage-based pricing (aka consumption-based pricing) is a popular pricing strategy, especially among developer-focused startups. Amazon AWS, Twilio, and Datadog are three great examples of this model. Usage-based pricing is popular because it is a win-win for both sides: the customer avoids committing to a large purchase that may or may…

5 min read

6 Questions To Ask Before Adopting Usage-Based Pricing
6 Questions To Ask Before Adopting Usage-Based Pricing

5 min read


Feb 18, 2021

Want higher NRR? Improve your Activation Rate

Net revenue retention (“NRR”) is the most important SaaS metric. It measures the year-over-year growth in ARR from existing customers; after accounting for churn, downgrades, and upgrades. An NRR of 120% means ARR from existing customers grew by 20%. NRR is a built-in growth engine. For instance, Snowflake IPO’d at…

5 min read

Want higher NRR? Improve your Activation Rate
Want higher NRR? Improve your Activation Rate

5 min read


Feb 4, 2021

Why free product wins!

This post is part of a series in which I extract patterns from a data set of thirty-nine SaaS companies that filed for IPO from 2018 to 2020. The previous discussions in this series are: Pricing & Packaging and the developer buyer — 4 insights from SaaS IPOs Benchmarks for…

SaaS

6 min read

Why free product wins!
Why free product wins!
SaaS

6 min read


Jan 28, 2021

Pricing & Packaging and the developer buyer — 4 insights from SaaS IPOs

In the three years spanning 2018–2020, at least thirty-nine¹ SaaS companies filed for IPO. They form a healthy dataset to create benchmarks for startups that are early on their journey. I use the average contract value (“ACV”) as the framework for extracting insights from this dataset. …

SaaS

7 min read

Pricing & Packaging and the developer buyer — 4 insights from SaaS IPOs
Pricing & Packaging and the developer buyer — 4 insights from SaaS IPOs
SaaS

7 min read


Jan 13, 2021

Lessons from SaaS IPOs in 2018–2020

Alex Clayton assembles end of year reviews for SaaS IPOs of the year. You can read his reviews for 2018, 2019, and 2020 here. I feel grateful to Alex for his efforts; his reviews and S-1 breakdowns provide valuable benchmarks for founders. In this post, I build on top of…

SaaS

8 min read

Lessons from SaaS IPOs in 2018–2020
Lessons from SaaS IPOs in 2018–2020
SaaS

8 min read


Oct 23, 2020

Startup Positioning: Battle Process Change like DocuSign

I recently got an email from DocuSign with the subject: “How e-signatures are safer than wet signatures”. It made me wonder, why would DocuSign send such an email? E-signatures are ubiquitous; from job offers to house purchases, we e-sign most of our contracts. …

2 min read

Startup Positioning: Battle Process Change like DocuSign
Startup Positioning: Battle Process Change like DocuSign

2 min read

Adil Aijaz

Adil Aijaz

106 Followers
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