Net revenue retention (“NRR”) is the most important SaaS metric. It measures the year-over-year growth in ARR from existing customers; after accounting for churn, downgrades, and upgrades.

An NRR of 120% means ARR from existing customers grew by 20%. NRR is a built-in growth engine. For instance, Snowflake IPO’d at…

Adil Aijaz

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